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Marketing your articles in an e-newsletter is a powerful way to establish credibility, build relationship and encourage feedback or conversation. You can then use the same e-newsletter to promote your product and business.

Why would they buy from you? Because you already build relationship so that they know, like and trust you. If you expect to build a long-lasting business, this kind of relationship is what you should seek after.

Working on the relationship part may be fun for some people but it could be extremely difficult and time-consuming for others. Fortunately, you can do this easier if you have already been writing articles.

Articles are great for building your business. However, you could also leverage them for relationship building. Here are some ideas to get you started in using articles in the e-newsletter.

1. Post to your site and provide summaries in your ezine.

By the time you publish the next issue of your e-newsletter, you may already have a lot of new articles on our site or blog. Summarize each of them and put the links to your blog in the ezine.

2. Use one article as featured content.

People who subscribe to your RSS feed or frequent your site may prefer one of those content consumption methods. Others prefer to have your content delivered (or pushed) to their email, such as in email newsletter.

Take your best article for that week and reformat it into featured content in your ezine. You get instant content.

3. Turn articles into tips

Nowadays people simply can’t seem to have enough time. If you can provide tips that they can use immediately and be read in a few seconds, they will appreciate it very much. You can send tips to the subscribers by repurposing articles.

The sky is really the limit when it comes to article marketing and leveraging. Think about how you could use it for your business and save some work.

Do you want to learn the secrets about article marketing and how I drive 5,238 unique visitors to my site each month?

Download your free article marketing strategy guide plus 2 free article templates and other goodies in the “Net Marketing Start-Up Kit” from http://successloop.com/templates.html

Tags: article marketing, article marketing tips, marketing with articles

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